OverviewThis book discusses key topics related to communication and soft skills and explains their importance in light of the concept of personality development. The book is designed to bridge the gap between the theory and practice of soft skills. It is targeted at individuals preparing themselves …
OverviewThis new edition of Human Resource Management includes new cases and examples to make the book contemporary and more relevant for its readers. It offers comprehensive discussion on all major areas of the subject. Emer…
OverviewHistory being an integral subject for UPSC, this book has enormous importance to the Prelim and Main candidates. Since 2013, Post-Independence India has emerged as a significant part of the UPSC and state PSCs exam syllabus. In it, special attention has been paid to the requirements of new a…
OverviewSamanya Adhyayan Prashnapatra I, with its qualitatively restructured content, is presented in precise and crisp form with updated facts and data along with questions based on structured analysis. The analysis is on the emerging trends. It is a compiled study material with a quintessential ap…
OverviewThis book introduces students to this fast-changing field of marketing communications. While advertising is its primary focus, it is more than just an introductory advertising text because there is more to most organizations’ promotional programs than just advertising. The twelfth edition …
OverviewThis book focuses on human resource issues and how HR is a key component of any company’s overall corporate strategy. The approach it takes to teach human resource management involves engaging students in learning through the…
OverviewMcGraw-Hill proudly presents the second edition of Objective Indian Polity by our best sellingauthor M Laxmikanth. This book is modelled on the latest edition of renowned Indian Polity book, covering the latest syllabus of Indian Polity in the Civil Services Preliminary examination. The book…
The thoroughly revised, restructured and updated third edition of Governance in India by M Laxmikanth is a focused examination-centric book for the aspirants of Civil Services and other similar competitive examinations. In addition, the book is extremely relevant for those interested in understa…
