Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revi…
This new edition continues to offer the readers, a complete understanding of the functioning of the whole set of banking and non-banking institutions as well as all the markets for short-term and long-term financial instruments and financial service…
"This edition continues to provide a concise and systematic account of concepts, theories and practices of macroeconomics, with an emphasis on India. It seeks to improve the treatment by enhancing its topical coverage and learning tools, besides updating all economic data. The text has been primaril…
This book discusses the core areas of business law - law of contract, law of partnership, law related to saleof goods, and negotiable instruments. The new edition enhances the appeal of the book by incorporatingdiscussion on the Information Technology Act…
Advertising and Integrated Marketing Communications brings to fore a perfect balance between theory and practice aswell as planning and execution. The book introduces readers to the concept of integrated marketing communications,and its major tools, techn…
OverviewThere are some basic questions that an investor or a shareholder would have in mind while going through the financial statements of a firm:Ø What are the types of assets o…
Covering funds and working capital, capital invested and factors affecting fund requirements, and fund flow and cash flow statement, this new edition also emphasizes on:…
