Strategic Management
5th Edition
8194740045
·
9788194740049
© 2021 | Published: October 5, 2020
OVERVIEWThis fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten
PART 1 Foundations of Strategic Management
Chapter 1: Introduction to Strategic Management
Chapter 2: Strategic Management for Sustainability
PART 2 Strategy Formulation
Chapter 3: Environmental Appraisal
Chapter 4: Organisational Appraisal
Chapter 5: Corporate-Level Strategies
Chapter 6: Internationalisation Strategies
Chapter 7: Business-level Strategies
Chapter 8: Methods for Pursuing Strategies
Chapter 9: Strategic Analysis and Choice
PART 3: Strategy Implementation
Chapter 10: Activating Strategies
Chapter 11: Structural Implementation
Chapter 12: Behavioural Implementation
Chapter 13: Functional and Operational Implementation
PART 4: Strategic Evaluation
Chapter 14: Strategic Evaluation and Control
PART 5 Applying Strategic Management
Applying Strategic Management through the Case Method
Case
Case 1 The Service-As-A-Product in Café Coffee Day: A Path Less Travelled
Case 2 Indian Cosmetics and Toiletries Industry Profile
Case 3 Management Case of Harvest Gold: Delhi’s Number One Bread
Case 4 Banking in Paradise: Strategy Case of The Jammu and Kashmir Bank
Case 5 On The Job: Strategy Case of Naukri.com
Case 6 Strategy Case of the Rajasthan Shiksha Karmi Project
Case 7 Trivitron Healthcare: Tale of an Entrepreneurial Strategist
Case 8 Providing Access to Water in Remote Areas: Trunz Water Systems in India
Case 9 The Internationalisation Strategy of Wipro in Europe
Case 10 Zoom’s Exponential Growth – Globally and in Indian Market
Chapter 1: Introduction to Strategic Management
Chapter 2: Strategic Management for Sustainability
PART 2 Strategy Formulation
Chapter 3: Environmental Appraisal
Chapter 4: Organisational Appraisal
Chapter 5: Corporate-Level Strategies
Chapter 6: Internationalisation Strategies
Chapter 7: Business-level Strategies
Chapter 8: Methods for Pursuing Strategies
Chapter 9: Strategic Analysis and Choice
PART 3: Strategy Implementation
Chapter 10: Activating Strategies
Chapter 11: Structural Implementation
Chapter 12: Behavioural Implementation
Chapter 13: Functional and Operational Implementation
PART 4: Strategic Evaluation
Chapter 14: Strategic Evaluation and Control
PART 5 Applying Strategic Management
Applying Strategic Management through the Case Method
Case
Case 1 The Service-As-A-Product in Café Coffee Day: A Path Less Travelled
Case 2 Indian Cosmetics and Toiletries Industry Profile
Case 3 Management Case of Harvest Gold: Delhi’s Number One Bread
Case 4 Banking in Paradise: Strategy Case of The Jammu and Kashmir Bank
Case 5 On The Job: Strategy Case of Naukri.com
Case 6 Strategy Case of the Rajasthan Shiksha Karmi Project
Case 7 Trivitron Healthcare: Tale of an Entrepreneurial Strategist
Case 8 Providing Access to Water in Remote Areas: Trunz Water Systems in India
Case 9 The Internationalisation Strategy of Wipro in Europe
Case 10 Zoom’s Exponential Growth – Globally and in Indian Market
OVERVIEW
This fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten
This fifth edition of the popular text in Strategic Management brings to you the state-of-the-art in the discipline of strategic management in a lucid and reader-friendly manner. This edition is a thoroughly revised, rewritten
