Retailing Management
12th Edition
9378526306
·
9789378526305
© 2027 | Published: July 17, 2026
Overview:Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the…
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SECTION I THE WORLD OF RETAILING
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior
SECTION II RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service
SECTION V CASES
Cases
Glossary
Chapter 1: Introduction to the World of Retailing
Chapter 2: Types of Retailers
Chapter 3: Digital Retailing
Chapter 4: Multichannel and Omnichannel Retailing
Chapter 5: Consumer Behavior
SECTION II RETAILING STRATEGY
Chapter 6: Retail Market Strategy
Chapter 7: Financial Strategy
Chapter 8: Retail Locations
Chapter 9: Retail Site Location
Chapter 10: Information Systems and Supply Chain Management
Chapter 11: Customer Relationship Management
SECTION III MERCHANDISE MANAGEMENT
Chapter 12: Managing the Merchandise Planning Process
Chapter 13: Buying Merchandise
Chapter 14: Retail Pricing
Chapter 15: Retail Communication Mix
SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT
Chapter 16: Human Resources and Managing the Store
Chapter 17: Store Layout, Design, and Visual Merchandising
Chapter 18: Customer Service
SECTION V CASES
Cases
Glossary
Overview:
Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the latest retailing trends, data analytics, omnichannel strategies, and consumer-centric models. The book combines conceptual clarity with research-based insights and real-world case applications. The text’s strength lies in its balanced treatment of theory and practice, making it ideal for MBA and management programs worldwide.
Key Features:
1. Global Frameworks, Local Perspectives - Retains Levy’s globally acclaimed strategic and financial approach to retail management while mapping concepts to Indian retail formats—from traditional pansari and mom-and-pop stores to organized modern retail chains.
2. A new chapter exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retail analytics.
3. Coverage on Social media and mobile channels for communicating with customers and enhancing their shopping experience, Impact of globalization on the retail industry.
4. Real Indian case studies—Decathlon India’s omnichannel journey, Zudio’s value retail strategy, and HUL’s Amma Project—illustrate how global ideas are being implemented with local innovation and social consciousness.
5. Explores how regional diversity, festivals, and lifestyle shifts shape consumer behavior and communication strategies in India’s retail landscape.
Retailing Management by Michael Levy, Barton Weitz, and Dhruv Grewal is the world’s leading textbook on retail management, offering a strategic and analytical approach to retail operations. Now in its 11th global edition, it integrates the latest retailing trends, data analytics, omnichannel strategies, and consumer-centric models. The book combines conceptual clarity with research-based insights and real-world case applications. The text’s strength lies in its balanced treatment of theory and practice, making it ideal for MBA and management programs worldwide.
Key Features:
1. Global Frameworks, Local Perspectives - Retains Levy’s globally acclaimed strategic and financial approach to retail management while mapping concepts to Indian retail formats—from traditional pansari and mom-and-pop stores to organized modern retail chains.
2. A new chapter exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retail analytics.
3. Coverage on Social media and mobile channels for communicating with customers and enhancing their shopping experience, Impact of globalization on the retail industry.
4. Real Indian case studies—Decathlon India’s omnichannel journey, Zudio’s value retail strategy, and HUL’s Amma Project—illustrate how global ideas are being implemented with local innovation and social consciousness.
5. Explores how regional diversity, festivals, and lifestyle shifts shape consumer behavior and communication strategies in India’s retail landscape.