College English and Business Communication

12th Edition
9364441311 · 9789364441315
About the Book:College English and Business Communication is a comprehensive, modern textbook designed to equip students and professionals with essential communication skills needed in today’s fast-evolving business environment. The book blends str… Read More
MRP ₹995.00
Unit 1 Introduction to Communication
Chapter 1: Communicating in Everyday Life 
Chapter 2: Interpreting Communication 
Chapter 3: Communicating Globally
Unit 2 Developing Language Skills
Chapter 4: Exploring Language Elements 
Chapter 5: Mastering Nouns and Pronouns 
Chapter 6: Expanding Language Skills 
Unit 3 Developing Writing Skills
Chapter 7: Applying the Mechanics of Style 
Chapter 8: Sharpening Writing Skills 
Unit 4 Applying Communication Skills
Chapter 9: Writing E-Mails, Memos, Chats, and Letters 
Chapter 10: Writing Specific Communications
Chapter 11: Preparing and Writing Reports 
Unit 5 Communicating in a Business Environment
Chapter 12: Working With Technology 
Chapter 13: Communicating With Customers 
Chapter 14: Developing Presentation Skills 
Unit 6 Communicating About Employment
Chapter 15: Searching for Jobs and Writing Résumés
Chapter 16: Interviewing and Employment Issues
Appendix A
Appendix B
Index
About the Book:

College English and Business Communication is a comprehensive, modern textbook designed to equip students and professionals with essential communication skills needed in today’s fast-evolving business environment. The book blends strong foundations in grammar, writing, speaking, reading, and listening with updated coverage of modern communication technologies. It emphasizes practical, real-world applications across professional contexts such as emails, reports, presentations, job applications, and workplace collaboration tools. The book reflects the rapidly evolving communication landscape shaped by digital transformation, artificial intelligence, and remote collaboration. It provides updated coverage of technologies such as artificial intelligence, generative AI, and responsible AI, along with their applications, ethical considerations, and legal aspects in business communication. It also explores modern workplace tools, including blended communication platforms, social media usage, and AI-powered chatbots. Additionally, it prepares learners for remote work, virtual meetings, and digital presentations using tools like Zoom and Webex in today’s hybrid professional environments. This Special Indian Edition further enriches learning with India-specific case studies that connect communication theory to real workplace scenarios, making it highly relevant and practice-oriented.


Key Features:

1. Covers grammar, writing, speaking, listening, and reading with a strong practical focus.
2. Prepares learners for emails, reports, presentations, job applications, and workplace messaging.
3. Focus on role of modern technologies like the internet, cloud computing, AI, and generative AI in communication
4. Special edition includes real-life workplace scenarios for contextual learning
5. Discuss modern tools such as Grammarly, Copilot, Zoom, Webex, etc.