Business Research Methods
1st Edition
1259005038
·
9781259005039
© 2012 | Published: June 28, 2012
"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools and…
Read More
1. Business Research : An Overview
2. Research Methods, Problems and Hypothesis
3. Business Research Designs
4. Methods and Techniques of Data Collection
5. Sampling
6. Attitude Measurement and Scales
7. Questionnaire Design
8. Data Preparation and Preliminary Analysis
9. Statistical Analysis and Interpretation of Data
10. Multivariate Analysis
11. T- Test and Anova
12. Business Research Report and Proposal Writing
"This book is designed to discuss in a lucid and easy-to-understand manner, the theoryas well as applied aspects of business research. With many examples from the Indiancontext and a number of application exercises covering various research tools andtechn