Business Communication: Developing Leaders for a Networked World

Part 1: Introduction to Business Communication 
1: Establishing Credibility 

Part 2: Principles of Interpersonal Communication 
2: Interpersonal Communication and Emotional Intelligence 
3: Team Communication and Difficult Conversations 
4: Inclusion in a Diverse Workplace 
5. Global Communication 

Part 3: Principles for Business Messages 
6: Creating Effective Business Messages 
7: Improving Readability with Style and Design 
8: Email and Other Traditional Tools for Business Communication 
9: Collaboration and Social Media for Business Communication 

Part 4: Type of Business Messages 
10: Routine Business Messages 
11: Persuasive Messages 
12: Bad-News Messages 

Part 5: Reports and Presentations 
13: Research and Planning for Business Proposals and Reports 
14: Completing Business Proposals and Reports 
15: Planning Presentations 
16: Delivering Presentations 
17: Employment Communication 

Appendixes 
A: Punctuation, Number Usage, and Grammar 
B: Formatting for Letters and Memos
Index 

About the Book:

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based a approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the author communicates why credibility is essential to effective communication. This book provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world transforming them into leaders for a networked world. The content of this book aligns with the best practices in diversity and inclusion with a dedicated chapter on the topic. 


Key Features:


• Offers result-driven, technology focused, case-based, and forward-looking content 
• Each chapter contains engaging learning exercises 
• Chapters open with sections explaining why the content is crucial to career success 
• Enhanced coverage of technology
• Discusses a three stage ‘s writing process with examples